Agadir

Morocco's premier modern beach resort destination offering year-round sunshine, expansive golden beaches, and modern resort infrastructure. Rebuilt after a devastating earthquake in 1960, Agadir combines Mediterranean-style beach culture with Moroccan hospitality and is the gateway to the stunning Souss-Massa region.

With over 300 days of sunshine per year and a stunning 10-kilometer stretch of golden sand, Agadir is Morocco's answer to the Riviera. While it lacks the ancient medinas of other Moroccan cities, it compensates with world-class beach facilities, a modern marina, excellent golf courses, and proximity to natural wonders like Paradise Valley. The hilltop Agadir Oufella kasbah ruins offer breathtaking sunset panoramas over the entire bay.

History & Culture

Following a devastating earthquake in 1960, Agadir was completely rebuilt into Morocco's most modern and premier beach resort destination. While it lacks the ancient, labyrinthine medinas of other Moroccan cities, it makes up for it with wide, palm-lined avenues, luxurious oceanfront resorts, and a sweeping 10-kilometer crescent beach. The ruins of the old Kasbah, perched high on a hill overlooking the bay, remain the only structural reminder of the city's pre-1960 history, bearing the Arabic inscription: 'God, Country, King.'

Local Cuisine

Agadir's cuisine revolves heavily around its massive fishing port, one of the largest in the world for sardine exports. Grilled sardines are a local staple, served cheap, fresh, and delicious with a squeeze of lemon and a dusting of cumin. The surrounding Souss-Massa region is also incredibly fertile, meaning the local markets are overflowing with high-quality citrus, bananas, and argan oil, which features heavily in local cooking and cosmetics.